Andy Lobb
+ Dominic McKay
Dom began his career in 1990 at American Express. Over 17 years there he built a successful track record in brand and marketing strategy, international product development, customer experience engineering, P&L management and communications. At MasterCard he led marketing strategy for global banking clients such as HSBC over a 3 year period. He has lived and worked all over the world and has developed and launched dozens of major products, co-brands and campaigns including market-changing innovations such as Centurion, the original black card. He fulfilled a lifelong ambition in June 2009 with the foundation of 435 Consulting to create an independent and provocative force to challenge industry norms.
+ Mike Cranfield
Mike has 19 years experience in the insurance and credit card industry with a succession of senior positions in blue chip companies before entering the field of consulting. Experienced in new product development, portfolio management, market development, partner management, product strategy and insurance reengineering he most recently managed the travel, health and life portfolios of American Express across all of their 28 international markets including the development, management and implementation of insurance and assistance benefits to the premium Gold, Platinum and Centurion Card programmes. Mike has travelled and worked all over the world and has gained an in-depth knowledge of the key markets in Europe, Asia and the Americas.
+ Andy Lobb
Andy’s work history is wide and varied and centres around a core of financial services and product development experience . He has a proven record of large project and programme delivery with blue-chip companies such as Nat West, LloydsTSB, American Express, Pfizer and Tesco and has delivered over 30 large scale projects/programmes with a combined budget in excess of $100 million over 20 years. Throughout his career he has undertaken numerous roles and has a high degree of experience in trouble shooting and rebuilding demoralised and de-motivated teams. A self-motivated, experienced and energetic manager, Andy is a skilled team leader who exhibits a ‘hands-on’ approach to his work based on a proactive style and is at the forefront of industry best practice project management methodologies such as Prince2.
+ Alliance Partners
Key to our unique model for solving industry problems and creating new value and knowledge is our network of alliance partners. Cutting-edge marketers, researchers, designers and innovators - a broad mix of eclectic and passionate people and advisors who have helped shape our vision for a better way forward for marketing and brands in the 21st century.
Dom McKay
Mike Cranfield
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The evolution of
modern culture
The world has changed and there is a new order of consumption and value.
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We seek to partner with clients that want to out-perform the marketplace, welcome new thinking and are prepared to challenge the status quo. If you want a candid perspective, global expertise, innovative thinking and solutions that create long-lasting growth please give us a call. We love to talk.
Call us:
+44 (0)7506 185259
About us
435 Consulting was founded in 2009 as an independent,
innovative and provocative force to challenge industry norms.
Our distinct approach is rooted in creating emotional connections
and the core belief that ideas only become great once they
actually create change in the marketplace. Learn more >
435 Consulting
37 Duke Street
London W1U 1LN
United Kingdom
T: +44 (0) 7506 185259